Highlander Adventure Slovenia: Content Creation at 2000 Meters
The Challenge
Highlander Adventure Slovenia runs two of the country's most demanding ultra trail races: Julian Alps (up to 100km) and Kamnik Savinja Alps. These aren't park jogathons—they're mountain endurance events where runners tackle elevation gains of 2,500+ meters across alpine terrain.
The client needed content that matched the intensity of the experience. No drone flyovers from a hotel room. They wanted real documentation: runners on the trails, checkpoints in the mountains, the atmosphere that makes people sign up for this kind of suffering.
That meant being where the action was—which in this case was camping in the mountains and hiking sections of the trail with participants.
Our Approach
We embedded with both events across 2025, treating each race as a multi-day production in alpine conditions. This wasn't a show-up-and-shoot situation—it required planning, endurance, and the right gear to operate in mountain environments.
Julian Alps Ultra Trail
The Event:
Multiple race distances: 100km, 75km, 50km, 25km
Elevation gain up to 2,500m
Routes through Triglav National Park
Checkpoints scattered across mountain terrain
Our Coverage:
Multi-day on-location production
Trail hiking with participants to capture authentic race experience
Camping in the mountains to access remote checkpoints
Pre-event content (athlete prep, start line atmosphere)
Live Stories and Reels during the race
Photography across multiple race segment
Kamnik Savinja Alps
The Event:
Similar ultra trail format in the Kamnik-Savinja Alps
Mountain routes with significant elevation
Multiple distance categories
Remote checkpoint locations
Our Coverage:
On-ground presence throughout the event
Trail documentation from inside the race experience
Real-time social media updates
Photography and video across race day
What We Delivered
Photography:
Event coverage across both races
Trail action shots (runners in alpine terrain)
Checkpoint moments
Finish line and atmosphere documentation
Content library for 2026 campaign use
Videography:
Event highlight reels
Trail footage from participant perspective
Checkpoint and race atmosphere video
Raw footage for future campaign use
Social Media Content:
Pre-event Stories (athlete arrivals, race prep, start line build-up)
Live event Stories (real-time race updates, checkpoint activity)
Instagram Reels optimized for engagement
Post-event content
Production Notes:
Camping in the mountains to access remote locations
Hiking portions of the trail with runners for authentic POV content
Operating photo/video gear in alpine conditions
Multi-day production across mountainous terrain
Why It Worked
Authenticity: You can't fake mountain trail content from the parking lot. Being on the trail, at the checkpoints, camping where the race happens—that's what made the content real.
Access: By embedding with the event rather than just covering it, we captured moments spectators never see: early morning starts in the mountains, runners pushing through remote checkpoints, the atmosphere at 2,000+ meters.
Endurance Production: Shooting an ultra trail race is its own endurance event. Carrying gear up mountains, operating in changing weather, staying mobile across multiple locations—it requires commitment that matches the race itself.
Content Library for 2026: Everything shot in 2025 becomes campaign material for 2026. Registration announcement posts, promotional reels, atmosphere teasers—it's all built from authentic event content.
The Setup
This wasn't a one-day shoot. Each event required:
Multi-day commitment (pre-event, race day, post-event)
Mountain camping and logistics
Weather-resistant gear and backup systems
Physical conditioning to hike trail sections with equipment
Real-time content creation and posting
Coordination across remote locations with limited connectivity
The challenge wasn't just capturing good content—it was doing it while operating in the same conditions as the athletes.
What's Next
All content from 2025 serves as the foundation for Highlander Adventure's 2026 campaign. We'll be handling the full social media campaign next year, using this authentic event footage to drive registrations and build anticipation.
The 2025 content library includes:
Race atmosphere and trail documentation
Athlete stories and finish line moments
POV trail footage
Checkpoint activity and mountain landscapes
Pre-event and live content formats
When we launch the 2026 campaign, it won't be stock footage or generic mountain imagery—it'll be real moments from real races.
The Takeaway
Mountain ultra trail content requires mountain ultra trail production. You can't phone it in from the sidelines. Highlander Adventure needed content creators willing to camp in the mountains, hike the trails, and operate in alpine conditions—because that's where the story happens.
We delivered a complete content library from both Julian Alps and Kamnik Savinja Alps events, positioning the 2026 campaign with authentic material that actually represents what these races are about.
