XOD Agency provided on-ground content creation for Highlander Adventure Slovenia's 2025 ultra trail races in Julian Alps and Kamnik Savinja Alps. Our team embedded with both events—camping in the mountains, hiking trail sections with runners, and capturing authentic race content from inside the experience. We delivered photography, videography, Instagram Reels, and live Stories across pre-event and race day, building a complete content library that will power Highlander's 2026 campaign. Mountain endurance events require mountain endurance production—we went where the story was.

XOD Agency drove 1,200+ cyclists to Slovenia's Istrski kolesarski maraton through a 65-day integrated campaign combining paid social media, organic content, and real-time event coverage. The campaign reached 743,530 people on Facebook with a 1.17% CTR—30% above industry standard—while Instagram impressions grew 1,837%. Beyond digital ads, our team captured event-day photography, videography, and real-time Stories that turned participants into content creators, extending campaign value beyond race day.