Event Coverage Marko Pleterski Event Coverage Marko Pleterski

Highlander Adventure Slovenia: Content Creation at 2000 Meters

XOD Agency provided on-ground content creation for Highlander Adventure Slovenia's 2025 ultra trail races in Julian Alps and Kamnik Savinja Alps. Our team embedded with both events—camping in the mountains, hiking trail sections with runners, and capturing authentic race content from inside the experience. We delivered photography, videography, Instagram Reels, and live Stories across pre-event and race day, building a complete content library that will power Highlander's 2026 campaign. Mountain endurance events require mountain endurance production—we went where the story was.

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Podcast Lab Marko Pleterski Podcast Lab Marko Pleterski

The Production System Behind Kdo, če ne mi?

XOD Agency served as the production partner for "Kdo, če ne mi?"—a 12-episode cultural podcast by KdoJeOskar featuring Slovenia's leading creatives across film, music, literature, and fashion. Over 8 shooting days at Grad Kodeljevo, we handled full technical production: multi-camera operation, lighting, audio, and all post-production. While the client focused on content, creative direction, and curating high-profile guests, we delivered 12 finished episodes plus 36 social media Reels optimized for Instagram, TikTok, and YouTube Shorts. Clear roles, efficient execution, professional results.

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Event Coverage Marko Pleterski Event Coverage Marko Pleterski

Istrski Kolesarski Maraton: From Digital Campaign to 1,200+ Cyclists on the Road

XOD Agency drove 1,200+ cyclists to Slovenia's Istrski kolesarski maraton through a 65-day integrated campaign combining paid social media, organic content, and real-time event coverage. The campaign reached 743,530 people on Facebook with a 1.17% CTR—30% above industry standard—while Instagram impressions grew 1,837%. Beyond digital ads, our team captured event-day photography, videography, and real-time Stories that turned participants into content creators, extending campaign value beyond race day.

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Media production Marko Pleterski Media production Marko Pleterski

Mapetrol: Making Motor Oil Look Good

Mapetrol makes motor oil. They needed photos that didn't look like typical industrial shots. We transformed a bar into a retail shop, shot in real garages across Slovenia and Italy, and created a complete visual library that works from catalogs to Instagram. Motor oil that actually looks good on social.

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