Šalomat - "Sam prjatla" & "Brata"
Social Media Management & Digital Advertising • Ljubljana • Oct-Dec 2025
We managed social media strategy and paid advertising for Šalomat's theatrical productions "Sam prjatla" and "Brata." Through strategic content planning, video production, and targeted Facebook/Instagram campaigns, we built audience engagement and drove ticket sales for Ljubljana's contemporary theatre company.
Delivered:
3-month social media management across Instagram, Facebook, and TikTok
Content strategy with 3-5 weekly posts and 2-3x weekly Stories
30+ promotional video clips edited from production footage
Facebook & Instagram advertising with A/B testing
Graphic design for social posts, event posters, and print materials
Monthly analytics and community management
Campaign performance
1.9M+ total views, 236K accounts reached (+295% growth), 4.7M views in final 90 days (+638%), 217K engagements (+447%), and 1,636 new followers (+237%). Content was 92% video-driven with individual videos reaching 118K+ views.
Theatre Marketing That Fills Seats
Strategic social media and performance advertising that transforms cultural productions into must-see events across Ljubljana's theatre scene.