Istrski kolesarski maraton 2025
Social Media Campaign & Event Coverage • Koper • October 2025
We delivered a complete 65-day digital campaign and on-ground event coverage for Slovenia's largest recreational cycling marathon. From strategic social advertising that reached 740K+ users to capturing race day across Istrian roads, we drove registrations and documented the experience.
Delivered:
65-day Facebook & Instagram campaign (August-October)
Pre-event advertising and content strategy
Race day photography and videography across multiple locations
Real-time Instagram Stories and Reels from the event
Post-event content and campaign wrap-up
Campaign performance
30% higher CTR than industry average, nearly 15K website visits, 1,800% Instagram impression growth, and peak traffic of 2,500+ visitors on event day.
On-ground production
Our 3-person team deployed across Istrian cycling routes, capturing real-time social content, finish line photography, and comprehensive video footage. Live Instagram Stories kept followers engaged throughout race day, while our video coverage built a content library for the 2026 campaign—turning one event into months of promotional material.
Content That Performs Before, During, and After
Strategic campaigns that drive registrations, paired with multi-team event coverage that delivers both immediate social content and a full year's worth of campaign assets.