SPAR Slovenija - Naravnost od pridelovalca
Event Video Production • Social Media Content • Maribor • 2026
In collaboration with Herman&Partnerji, we produced event video content for SPAR Slovenija as part of the “Naravnost od pridelovalca” platform, an initiative connecting customers with more than 40 Slovenian farmers and producers while highlighting local origin, freshness, and traceability.
Our team covered the “Naravnost od pridelovalca” event at Europark Maribor, where visitors could meet local producers, discover their products, and experience Slovenian flavours through tastings and live culinary preparation. We captured the event through a dynamic, social-first approach and transformed the experience into an aftermovie and vertical Reel designed to extend the campaign beyond the event itself.
Delivered:
• Event video production and on-site coverage
• Cinematic aftermovie production
• Vertical Reel for social media
• Social-first video production
• Coverage of producers, products, visitors, and event atmosphere
• Editing and post-production
• Creative collaboration with herman&partnerji
From Local Producers to Social Content
Our production focused on capturing both sides of the experience: the people and products behind “Naravnost od pridelovalca” and the atmosphere created when those stories met the public. Through details, interactions, food, producers, and live moments from the event, we created content that translated the campaign's focus on Slovenian origin and local production into an engaging visual story.
Extending the Campaign Beyond the Event
The aftermovie documented the complete Europark experience, while the vertical Reel transformed key moments into a faster social-first format. Together, the two deliverables gave SPAR content suited both for documenting the activation and continuing the “Naravnost od pridelovalca” story across digital channels.